I joined Team Grassley as Digital Director in February of 2023.
As Digital Director I serve as chief creative for the Senate office in DC and Iowa.
My day to day focuses on digital messaging, strategy, and execution.
I handle all graphic design, videography, photography, etc. for the office in addition
to social media, the website, and email campaigns.
HIGHLIGHTS:
-
Development of messaging calendar and issue-based branding
-
Executed a digital strategy that attracted hundreds of thousands of views
-
Wrote speeches for the Senator that would play best to a digital audience
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Produced content that set the standard for excellence in our office and throughout the Senate
VIDEOS IN THE NEWS:
DEFINE
EXCELLENCE
When I accepted the Digital Director position,
I had two goals. I wanted the outside world
to associate Chuck Grassley with excellence
and I wanted our internal office staff
to associate our product with excellence.
The senior Senator from Iowa deserves
nothing less. This is never a goal you achieve,
but something you continue to work towards.
You get better every step along the way.
FILM
GRAPHIC DESIGN
In Senator Grassley's office, we decided to approach graphic design from the idea of "issue-based branding."
Using that concept we created looks for each issue that we tackled so that when constituents visited our social media channels
they could easily identify the differences between issues and be presented with Senator's viewpoint in the most effective fashion.
SMALL BUSINESS
NATIONAL PARKS WEEK
AGRICULTURE
BORDER CRISIS
